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Leapfrog Property Cape Collection Launches with Seasoned Property Pros at the Helm

Leapfrog Property Group is proud to announce the official launch of its newest office, Leapfrog Property Cape Collection, led by respected real estate professionals Andrew Poole and Steven van Rooyen. With a shared history, a combined 40 years of industry experience, and a bold vision for client service and agent empowerment, this dynamic partnership marks a significant milestone in the evolution of Cape Town's luxury property landscape.

A Shared Journey from SACS to Real Estate Excellence

Andrew and Steven's friendship began over three decades ago as classmates at SACS High School and continued through military service and into parallel paths in the real estate world. Their professional journeys have now come full circle as they join forces to bring the Leapfrog brand to new heights across the Atlantic Seaboard, Hout Bay, City Bowl and Southern Suburbs areas of Cape Town.

"We've both built our careers in these areas. "This is more than a business expansion, it's a natural extension of our personal journey and professional roots, built on direct experience navigating Cape Town's dynamic real estate landscape," says Andrew.

Steven, a successful entrepreneur with experience in tourism, including luxury tailor made holidays within S.A, Malaysia and Australia, franchise ownership, and top-performing Leapfrog offices, brings a wealth of leadership and operational knowledge to the partnership.

The Cape Collection Vision: Boutique Service, Big Expertise

More than just a name, Cape Collection reflects the team's focus on delivering Cape Town's finest real estate through bespoke service, strong agent culture and a "client-first" philosophy.

"Our aim is to grow small teams of skilled, client-centric agents who bring exceptional value through expert knowledge and genuine care," explains Steven. "We want to be known not for being the biggest, but for being the most trusted."

The partners are committed to building a culture rooted in integrity, collaboration, professionalism, and empathy-not only for their clients but for their agents too.

"We offer more than just desks," says Andrew. "We offer the next chapter-ownership opportunities, mentorship, and the freedom to thrive."

Strategic Focus on High-Demand Areas

Having lived and worked across the Southern Suburbs, Atlantic Seaboard and the City Bowl Andrew brings an unmatched depth of market understanding to the new office. These areas continue to see strong buyer demand-from both local and international investors-while semigration and rental stock shortages are driving rental yields.

"Post-COVID, we've seen steady growth, fuelled by a lifestyle shift and renewed interest in the Cape, both nationally and internationally. Our team is ready to meet that demand with insight and innovation," says Andrew.

 

Harnessing Innovation and Technology

Leapfrog Cape Collection plans to fully integrate AI, CRM, and advanced digital marketing strategies into its business model. From personalised property journeys to social media storytelling and data-driven campaigns, the goal is to create seamless, responsive experiences for clients.

"Digital engagement isn't optional-it's essential," adds Steven. "But we'll never let technology replace the personal touch that makes real estate truly meaningful."

A Call to Clients and Agents

For buyers and sellers across Greater Cape Town, the message is clear: you're not just a transaction-you're a lifelong relationship. The Leapfrog Cape Collection team is committed to guiding clients with care, knowledge, and a deep love for the communities they serve.

And to top-performing agents searching for a platform that offers more?

"If you're driven by service, growth, and impact-this could be your next move," says Andrew. "Let's build something meaningful, together."


29 Aug 2025
Author Leapfrog Property Group
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