The Business of Real Estate: Move On and Move Up with Leapfrog in 2018

Pioneering the Extraordinary

Launched in 2007, Leapfrog is the first and only national equity empowered real estate group in South Africa. To date there are over 45 operating franchises in the group, with a contingent of nearly 350 top agents.

If you’re a seasoned estate agent, or an ambitious careerist seeking fresh dynamic – or a businessperson ready for your own operation with value built on both creativity and sound principles – then you should be considering the extraordinary opportunities offered by Leapfrog Property Group.

With franchisee and training options that are not only exceptional but way ahead in the industry, we can promise not only an exciting career, but an entirely different approach, a challenging revamp of the fundamentals of the game, motivation for individual thinking, and passion for world-class standards.

Our philosophy and values

Firstly, we are African. We are dedicated to the kind of transformation that will ensure that all agents and business partners, of all genders and races share in the success of the company. For us, everyone is an integral part of the business. To reinforce this stance, we are focussed on creating wealth for our agents and our franchise owners. We can proudly say that this commitment makes us somewhat distinctive in the real estate industry.

And secondly, we like to be different. While dedicated to building relationships on trust and integrity, we see ourselves as original, creative, passionate and daring; we like to shake up the expected with surprise. So, we’re going to ruffle some feathers – because we’re challenging conventional wisdom, setting our own standards, and preparing for a vastly changed future – and we expect our partners to share our vision.  

Our values are not complicated, they’re very clear, because we firmly believe that:

It’s not sometimes about the people, it’s always about the people.

• Do what you say, say what you mean 
• Treat everyone with respect and dignity 
• Actions speak louder than words 
• Be different but be better

Our modus operandi

• We build good relationships based on solid, no-cost advisory service. There’s no jargon and no hard sell.  
• When appropriate, we arrange open houses to help market a property.
• We review our local advertising strategy with the client, and furnish them with the advertising copy developed for their property, keeping them informed of anything that is pertinent to their transaction at all times.
• We present all “Offers to Purchase” and conduct all negotiations, keeping the client informed every step throughout the transfer process.

Our franchise promise

At Leapfrog, we have designed a franchise model with built-in benefits to make your Leapfrog franchise a success.  

Training: Leapfrog provides ongoing training and development for experienced agents as well as rookies, franchisees and administrators. Since inception in 2007, we have strived to be the best in the property market with a focus on presenting home buyers and sellers with experienced, professional estate agents. CEO, Bruce Swain says: “Training, especially in this time and age, is of the utmost importance. To stay ahead of the game is what matters... training makes this possible.”

Technology: We offer our clients the very latest in electronic property marketing. Leapfrog uses sophisticated application software to manage all real estate functions from start to finish. This software is used by over 600 agencies across the country and has links to all of the major property portals, facilitating one-time capture of all property listings. This creates maximum exposure for clients’ properties and tracks each one as they go from ‘listed’ to ‘sold’.

Rewards: Top performing agents are recognised each year at a gala awards banquet which forms part of the annual Leapfrog Convention. Recharge events are held regionally 3 times per annum, featuring legal updates, motivational speakers and recognition of our top agents and offices.

Marketing & Branding: Like a true innovator, our marketing thinks fresh and it thinks big, often challenging the norm and pushing the boundaries.

Leapfrog is the only national real estate group in South Africa that makes shares available to all its agents, franchisees and support staff through the New Deal Trust. Our share scheme allows all Leapfroggers to create wealth, but more importantly as joint owners, they are proud and committed to contributing to the success of the group.

Our social responsibility

“Leapfrog will do it differently, if it makes a difference.”

Leapfrog is proud to have partnered with causes such as The Dental Wellness Trust where we collected toothbrushes and toothpaste from around the country for children in Khayelitsha.

Leapfrog Smiles: To the Power of 10 Campaign

For our 10-year anniversary celebration during 2017, we also partnered with Miles for Smiles (Cipla Foundation SA), David Grier (extreme adventurer and Miles for Smiles ambassador) and Operation Smile SA in raising enough funds to sponsor 100 children to receive corrective cleft lip and cleft palate surgeries. This is a cause, which will champion for on an ongoing basis.

Visit https://leapfrogsmiles.co.za/ to learn more about this amazing initiative.

Join the Leapfrog Property Group!

Leapfrog Property Group offers a fresh and innovative approach to buying, selling, renting and property investments, ensuring the best property deals for clients across South Africa. Our agents are qualified, trained, experienced; our approach bold and spirited, driven by heart, generosity and honesty.  

To find out more about joining us, visit: https://www.leapfrog.co.za/careers/

Potential Franchisees can also contact Brenda Lange (Franchise Development Consultant) via brenda.lange.@leapfrog.co.za